The health and fitness blog is a great way to connect with your target market through content that is interactive and interesting. The blog can be used to promote your health and fitness services or to share your own personal fitness journey with readers.
And that’s why you have started a health blog. You’re a health and fitness blogger who wants to create great blog posts.
But your content isn’t engaging enough. You have the best intentions, but you just can’t seem to get it right. Sound familiar?
Well, stop stressing because this post is here to help!
In this blog post, we’re going over some of our favourite tips for how to create engaging content for a health blog that will keep readers coming back for more. We will also give you some great health and fitness blog post ideas.
So if you want better engagement on your health and fitness site – read on!
What is a Health And Fitness Blog?
In general terms, a blog is an online journal where people can share their thoughts and ideas with the world. Anyone who has access to the internet may start their own blog about anything they want.
Health blogging refers to blogs that are written by medical professionals or anyone else who wants to share health information with the world. These people are called health bloggers, and they may provide anything from research on new medicines to advice on how to eat healthily.
Health blogging has become extremely popular in recent years, as people start to realize just how much influence they have over their own health.
Many health bloggers share helpful information about staying healthy and avoiding disease, whereas others warn readers about the dangers of certain pharmaceuticals, treatments, and other factors that can affect health.
Health bloggers may also focus on specific areas of health.
Whereas some might only blog about natural remedies for common ailments like acne or headaches, others may provide reviews about new medications or treatments.
Tips to Create Engaging Content for Your Health & Fitness Business
The health and fitness industry can be a competitive space, full of businesses looking to make a sale or trying to get a lead. But how do you create engaging content when there’s so much tension?
It all comes back to your unique voice and the value that you offer to potential customers. You need to show people that you’re not just here for business – but because you’re a true health and fitness fanatic.
This will come across in the content that you create, so keep it honest and always work to provide value. Here is how to get some great health and fitness blog post ideas:
Write about what your readers want to know
Don’t know what people want to read? No problem! Browse through your social media profiles and see what kind of questions you get asked the most.
You’ll be able to come up with some great health and fitness blog post ideas by looking at the types of questions that people are asking about your industry.
Share tips and tricks
Everyone loves a good tip or trick, so try sharing yours across all of your content marketing channels! No matter if it’s a Facebook post, an Instagram story or even just a tweet – there is always room for helpful tidbits.
Create a “top 10” list about your topic of choice
While lists aren’t appropriate for every health and fitness blog post, they can be a great way to generate interest in a certain topic. Try doing a top 10 list of the best foods for weight loss, or the top workouts that will get you ripped.
Be a resource for your readers
Think of yourself as a human encyclopedia when it comes to your topic of choice. Don’t be afraid to put in hours and hours of research if you have to, but always remember that the more time and effort you put into creating content, the better chance you have at earning links from other reputable sites.
To have a successful health blog, you need to prove your value. No one wants their health information coming from someone who doesn’t know what they’re talking about.
No matter what type of health and fitness content you put out into the world, always be sure that it’s accurate, up-to-date, informative, and most importantly – valuable.
Include statistics and scientific information.
Don’t be afraid to include the facts. Use stats and studies during your writing process, so you can back up any claims that you make in your blog posts.
Don’t go overboard with the statistics though – they shouldn’t be the focus of what you write. You should always think of health and fitness blogging as putting an idea out into the world.
If you want to write about the benefits of yoga, then include some photos and what to expect from a workout of that nature. It’s all about keeping your readers engaged in the writing process.
Post consistently with quality content on your health blog.
You can’t just put something out there and expect people to find it later. You have to work at it. You’ll need to find a happy medium between posting enough content and writing too much.
Your blog posts should flow from one topic to the next, so your readers don’t get confused with what you’ve put out there into the world. Think of your blog posts as chapters in a book, each building on the next.
Examples of Different Types of Posts you Could Write for your Health and Fitness Blog
Now that we’ve gone over some tips for how to create engaging content, it’s time to actually put those ideas into practice.
Here are a few different types of health blog posts that you could incorporate into your site:
1) Something Really Quick
Ever had a great tip that you just wanted to share? Then use this as a type of content for your blog.
It’s perfect for those ideas that come to you at the last minute and won’t take too much time or effort to create.
2) A Full-Length Post That Covers a Specific Topic
This is a great opportunity to write an in-depth blog post about a certain topic.
For example, if you wanted to post something about the benefits of going vegan, then go ahead and dedicate a whole blog post to the subject at hand.
3) A Guest Post for Your Health Blog
If you’re lucky enough to have connections to other health and fitness bloggers, then consider writing a guest post for their blog.
This can be a great way to get your name out there in the world of blogging, while also giving you another chance to write engaging content.
4) A List Post – Everyone is Familiar with This One
Lists are one of the easiest posts to write, as they involve a lot of bullet points and short sentences.
You could easily compile a list of your favourite supplements that promote weight loss, or the top workouts for toning up those stubborn problem areas.
5) An Inspirational Story That Will Motivate Your Followers
Everyone loves a good story. If you’ve just come across an interesting story that involves health and fitness, then use it as a chance to create content for your blog.
6) A Scavenger Hunt to Engage Your Readers
Scavenger hunts can be a lot of fun, but they also make for excellent content on your health blog if done correctly.
Think of the types of things that someone might run into when they go about their day.
For example, if you live in a city, then you’ll come across signs and advertisements for different types of fitness studios all around you.
Write a list of health and fitness places in your city and offer up a prize to whoever finds them all.
7) A Weekly Series that Focuses on a New Topic Each Week
If you’re really focused on posting one type of content each week, then come up with a weekly series to promote your health blog.
8) A Q&A Series with Your Followers
Did you know that there are over 8 million health and fitness related searches per month on Google?
That shows that there are a lot of people out there looking for answers, and if you can help them with their problems then your blog will become much more popular.
You could answer the most common questions that people have about health and fitness, or post a series of questions from your followers to cover different aspects of health.
9) A Review on an Important Product in the Health and Fitness Industry
It’s important that you stay up-to-date with trends in the health world, but it can also be a great idea to do research on older topics.
For example, if there was a new type of exercise machine that came out last month, then you could take the time to research the company’s history.
You could also review previous products that are no longer on the market, but once had a place in the industry.
10) An Interview with Someone Who is Doing Great Things in Your Industry
An interview can be a great way to get your name out there while learning more about other people who are involved in the same industry.
For example, you could interview a vegan bodybuilder who has found success in the world of health and fitness, or someone who is trying to make their mark on the vegan magazine world.
11) A Top 10 List of Your Favourite Things in the Health World
Who doesn’t love a top 10 list?
You could post something like this for many different reasons – to celebrate an anniversary, to highlight the top 10 keto cookbooks, or even to highlight an ongoing series that you’re doing.
12) A Round-Up Post That Points People in the Direction of Other Blogs You Like
If you have a really active blog, then it’s important to find ways to point people towards other great content out there.
This is a great way to add some extra value for your readers, while also building up a pipeline of content ideas when you find something that really interests you.
13)A Roundup Post That Highlights Your Favourite Things from the Past Month
Another popular type of post is the roundup post, which highlights all of the blog’s best content in one convenient place.
You could do this on your blog every month, or you could choose to do it once a quarter, depending on how often you update the site.
14)A Guide to Your Favourite Health and Fitness Apps
As someone who is involved in the health and fitness community, it’s important that you download and test out as many different types of apps as possible.
With this type of series, you could highlight your favourite health and fitness apps on Android or iPhone devices.
15) Ten Tips for Healthy Eating This Month
Everyone has a different plan for healthy eating, and this means that it’s really important to have your own unique style.
What you can do is create a series of blog posts that highlights the best tips from other health experts on how to eat healthy this month.
16) Five Ways You Can Earn Money as a Health and Fitness Blogger
One of the best things about being involved in the health industry is that there are so many ways to make money.
With this type of post, you could highlight five different ideas for how people can earn money as a health and fitness blogger.
17) The Top 10 Healthy Diet Cookbooks on Amazon Right Now
Reviewing products is one of the most popular types of content in the health world.
What you could do is make a list that has already been created, like the top 10 Healthy Diet cookbooks on Amazon list, and create your own unique review.
Health And Fitness Blog Post Ideas – Additional Ideas You Could Use
Here are some additional ideas to blog about in regards to health and fitness:
- How your current diet impacts your life
- What you should eat before/after working out
- How to create a workout routine that works for you
- Your thoughts on the current trends in fitness and nutrition
- What do you think needs to change about your gym
- How important that healthy food is for you
- Your feelings on supplements
- The best books you’ve ever read about health and fitness
- The benefits of eating healthy
- How do you fix your body when it has broken down
- Your opinion about the latest trends in physical fitness
- Tips on how to keep up with your diet during the week
- How to make healthy eating affordable
- The benefits of yoga for your body.
- How your current diet impacts your life
- Create A Workout Routine That Works For You
- How Diet Affects Your Mood
- 7 Ways to Prevent Disease Early
- Is Coffee Really That Bad For You?
- Your Guide to the Best Anti-Aging Treatments
- Cosmetic Surgery: What You Need to Know
- 5 Diet Myths Debunked
- 7 Reasons to Drink Water
- Exercise for Better Sleep
- 4 Antiaging Supplements Worth Taking
- Antiaging Supplement Review – Which Ones Work?
- Celebrities Who Never Age: What’s Their Secret?
- What is the Ideal Body Weight?
- Why We Gain Weight as We Age
- 8 Ways that Stress Ages Us
- 10 Foods You Should Never Eat
- 5 Biggest Myths About Eating Disorders
- What Is a Metabolism?
- How a Low Metabolism Affects Weight Gain
- Why You Should Eat Breakfast Everyday
- The Benefits of Cosmetics for Your Health
- Foods To Lower Blood Pressure
- Your Complete Guide to Washing Fruits and Vegetables
- How to Find the Best Cosmetic Surgeon in Your Area.
- Why I’ve Decided to Quit Eating Meat
- Healthy Recipes For Fall
- 6 Ways Not to Get Sick This Winter.
- 6 Foods to Burn Belly Fat
The Importance Of Staying Up-To-Date With The Latest In Medical Research
When you are writing blog posts on health and fitness, it’s important for you to stay up-to-date with the latest fitness research. There are many studies released every year and they can shift your focus to a new way of looking at health or even shift your diet entirely.
Knowing where the latest research is going will help keep your blog fresh and relevant for readers.
You can’t write articles that are going to be useful for your readers if you don’t have the latest information available.
For example, if you were blogging about diabetes and did not know of the article that talks about the “New Risk Factors Identified for Type 2 Diabetes” you would be doing your readers a disservice.
It is also important that you include links to the articles that you reference in your posts. Having a link helps to back up your article and makes it easier for readers to double-check what you have written.
If you don’t have a solid understanding of the topics that you are covering it is better to just not cover those areas.
You want your blog to be as helpful as possible and sometimes knowing more about a particular topic will help you to determine whether or not it should even be covered.
You need to be able to keep up with the latest research so that you can share it on your blog. But you always want to make sure that the information is accurate and without bias.
When it comes to health and fitness, there are a lot of different topics you can blog about. The tips we’ve provided should help get your creative juices flowing on what type of content is best for your personal or business goals.
If you’re still at a loss for ideas, try browsing some of the most popular health articles online to see what people in the industry have been writing about lately.
From how often to work out each week to eating healthy while travelling, there’s no shortage of information that will be relevant and helpful for your readers’ needs!
Has this article helped give you more inspiration?
Let us know if any other questions arise as well so our team can do their best to provide valuable insights into crafting engaging content for your health and fitness blog!