How to Start a Home Decor Blog from Scratch In 8 Simple Steps
Today I am going to show you how to start a home decor blog from scratch.
If you love finding new ways to make your home more beautiful, starting a home decor blog can be a great way to share your passion with the world, as well as make some extra money on the side.
If you love interior design and have a knack for writing, then a home decor blog could be the perfect platform for you to share your ideas and creativity with others.
However, before you start a home decor blog, there are a few things you should keep in mind in order to make sure your blog is successful.
So, without further ado, let’s get started.
Why Start a Home Decor Blog?
Now, you may be wondering why you should start a home decor blog in the first place.
Well, there are actually quite a few reasons.
For starters, as I mentioned earlier, if you love interior design and have a passion for it, starting a blog can be a great way to share your ideas and creativity with others.
Not only that, but you can also use your blog as a platform to sell your own products or services. Plus, starting a blog is actually quite easy to do and doesn’t require a lot of time or money.
So, if you’re looking for a fun and exciting way to make some extra money, starting a home decor blog may be the perfect option for you.
Now that we’ve gone over some of the reasons why you should start a home decor blog, let’s take a look at how you can get started.
How to Start a Home Decor Blog in Simple Steps
Now let’s see how you can start your own home decor blog in just a few simple steps. The process is quite similar to starting any other type of blog.
I have already written many blog posts on this website about how to start a blog in different niches, so if you need more info feel free to check those out.
But for now, let’s go over the basics of starting a home decor blog.
Step 1: Define Your Niche
The first step to starting any type of blog is to choose a niche. A niche is simply a topic or area of interest that you will be blogging about.
For example, some popular blogging niches include fashion, beauty, lifestyle, travel, food, and so forth.
When it comes to starting a home decor blog, you will want to choose a niche that reflects your personal interests and style.
Some popular home decor blogging niches include DIY home decor, budget-friendly home decor, small space living, eco-friendly home decor, and so forth.
Take some time to think about what kind of home decor topics you would be interested in writing about on a regular basis.
Once you have an idea of what your niche will be, you can move on to the next step.
Step 2: Choose a Blog Name and Platform
Now that you have chosen your niche, it’s time to choose a name for your blog as well as a blogging platform.
When it comes to choosing a name for your blog, you want something that is catchy, unique, and easy to remember.
It’s also a good idea to choose a name that reflects your niche. For example, if you’re blogging about DIY home decor, you may want to include the word “DIY” in your blog name.
As for choosing a blogging platform, I would recommend using WordPress since it is the most popular and user-friendly platform.
Plus, it’s free to use and you can easily find plenty of free WordPress themes and plugins to help you create a beautiful and professional-looking blog.
By the way, I have written a detailed article about how to choose a name for your blog, so be sure to check that out for more information.
Step 3: Choose a host
Once you’ve chosen a blogging platform and the domain name, you’ll need to choose a host. A web hosting service is a company that provides the technology and services needed for your website or blog to be accessible on the internet.
There are many different web hosting companies to choose from, but I would recommend using Bluehost since it’s one of the most popular and affordable options.
Plus, if you use my link to sign up for Bluehost, you will get a discounted price.
Step 4: Install WordPress
Now that you have chosen a web host, it’s time to install WordPress.
Installing WordPress is actually quite easy and can be done in just a few minutes with Bluehost.
Simply log into your Bluehost account ( or any other hosting service you have signed up for) and look for the “WordPress Install” option.
Then just follow the prompts to complete the installation process. Most of hosting providers nowadays have a one-click WordPress installation process, so it’s pretty easy to do.
Step 5: Choose a theme
Once WordPress is installed, it’s time to choose a theme.
A theme is basically the design of your blog, so choose something that looks good and is easy to navigate.
There are plenty of free themes to choose from, but we recommend spending a few bucks on a premium theme as they usually look better and are more customizable. Also, they give you access to premium support and updates.
The one I use is GeneratePress.
It is a lightweight WordPress theme that is fully customizable, fast, and perfect for any type of blog or website. It is very easy to use and loads really fast. So I highly recommend it.
Step 6: Install plugins
Plugins are like little apps for your blog that add extra features and functionality.
There are thousands of free and premium plugins available, so you can easily find ones that suit your needs. But remember that only a handful of these plugins are actually required.
Here are a few essential WordPress plugins that we recommend:
Yoast SEO: This plugin helps you optimize your blog posts for the search engines, which is important if you want to get traffic from Google and other search engines.
W3 Total Cache: This caching plugin speeds up your website by caching your pages and posts.
JetPack: This plugin includes features like social media integration, security, backup, and more.
WPForms: This powerful plugin lets you easily create forms and surveys for your blog.
There are many other great plugins out there, but these are just a few that you can get started with. Once you have installed and activated your plugins, you can move on to the next step.
Step 7: Take stunning photos
As they say, “a picture is worth a thousand words.” This couldn’t be more true when it comes to blogging about home decor.
Be sure to take high-quality photos that accurately represent your style.
There are a few things to keep in mind when taking photos for your blog:
Use natural lighting: Taking photos during the day near a window will help your photos look their best.
Edit your photos: You don’t need to be a professional photographer or editor, but you should edit your photos to make them look their best. If you are on a budget I recommend using the free online photo editor, Canva.
Take multiple photos: It’s always a good idea to take more than one photo of each item or room. This way you have options to choose from and can pick the best one.
Step 8: Start writing content
Last but not least, it’s time to start writing.
Your blog won’t be successful unless you actually write and publish quality content on a regular basis.
So make sure to carve out some time each week to sit down and write new blog posts.
Before you start writing content for your home decor blog, it’s important to take some time to plan and prepare.
Define your goals and target audience, and determine the overall tone and style of your blog. Will it be formal or informal? How often will you update? What type of content will you include?
Once you have a clear vision for your blog, you can start creating content. If you’re not sure where to start, try writing about your favorite home decor trends or sharing tips and tricks for sprucing up a space.
You can also share personal stories about your own decorating journey or highlight products and brands that you love. Whatever direction you choose, remember to write in your own voice and be authentic.
As you know, no one wants to read fluff pieces or filler content—keep it informative and helpful. Your readers will appreciate it!
How to Promote Your Home Decor Blog?
Publishing your first few blog posts is an exciting milestone, but it’s only the beginning of your journey. The next step is to start promoting your home decor blog so that you can reach a wider audience.
Online Forums
One way to promote your blog is to participate in online forums related to home decor. By engaging with other members of the community, you can get your name and your blog out there.
Just be sure to read the rules of each forum before you start posting, and don’t spam the community with links to your blog. A few well-placed links here and there should be enough to get people interested.
Guest Posts
Another great way to promote your blog is to guest post on other home decor blogs. This is a great way to reach a new audience and get exposure to your own blog.
To find guest posting opportunities, try searching Google for phrases like “submit a guest post” or “write for us” + home decor.
And when you do find a blog that accepts guest posts, be sure to read their guidelines carefully and follow them to the letter. The last thing you want is to have your submission rejected!
You can also contact other home decor bloggers directly and ask if they’re interested in publishing your work.
Social Media
Social media is a powerful tool that you can use to promote your blog. Platforms like Facebook, Twitter, Pinterest, and Instagram can help you reach a larger audience and drive traffic to your blog.
When promoting your blog on social media, it’s important to be strategic. Don’t just post links to your blog all over the place—that will quickly get annoying. Instead, focus on sharing high-quality content that will interest and engage your audience.
Especially Pinterest and Instagram can be great platforms to showcase your home decor blog content and attract new readers because they are highly visual platforms.
And be sure to post regularly!
Consistency is key when it comes to social media, and you’ll need to put in the time if you want to see results.
Participate in Events and Trade Fairs
If you’re selling products related to home decor, participating in events and trade fairs is a great way to promote your business. This is a great opportunity to meet potential customers and get exposure to your brand.
Look for events that are related to home decor, DIY, or home improvement. You can also search for trade shows in your industry.
Paid Advertising
If you are a beginner I suggest you stay away from paid advertising in the beginning. It can be very costly and you don’t want to throw money away in the beginning when you are still trying to figure things out.
But once you have a solid understanding of your target audience and what type of content they respond to, you can start experimenting with paid advertising. Facebook ads and Google AdWords can be great places to start.
Just be sure to set a budget and track your results carefully so that you know what’s working and what’s not.
How to Make Money with a Home Decor Blog
Once you start getting visitors to your blog, you’ll need to figure out how to make money with it. There are a few different ways you can do this:
Affiliate marketing
This one is by far my favorite way to monetize a blog. And that’s because it’s so easy to get started and you don’t need to invest any money upfront.
Affiliate marketing is when you promote other people’s products on your blog and earn a commission for every sale that you make.
To find affiliate programs, you can search Google for phrases like “home decor affiliate program” or “DIY affiliate program.” You can also try contacting companies directly and asking if they have an affiliate program.
One way to make money with affiliate marketing on a home decor blog is to feature products from home décor businesses as part of your content.
For example, you could write posts about interesting pieces of furniture or share tips on how to style a home. You would then include links to where readers can purchase these items.
Advertising
Another way to make money with your blog is through advertising. You can sell ad space on your blog and earn money every time someone clicks on an ad. You also get paid for impressions, which is when someone sees the ad on your blog.
To get started with advertising, you can sign up for a program like Google AdSense. Once you’re approved, they will provide you with a code to add to your blog.
You can also contact companies directly and ask if they’re interested in advertising on your blog.
Selling products
If you sell home decor products, you can use your blog to drive traffic to your online store. You can write posts about your products and include links to where readers can purchase them. This could include things like furniture, home décor items, or even DIY tutorials.
You can also use your blog to promote sales and discounts. For example, if you’re having a holiday sale, you can write a post about it and include a link to your store.
There are a few different ways you can sell products from your blog. You can use an e-commerce platform like Shopify or WooCommerce, or you can sell products directly through your blog using Paypal or another payment processor.
You can also use a service like Gumroad to sell digital products like e-books and courses.
If you want to sell physical products, you’ll need to set up a shipping method and process orders manually. You can use a fulfillment service like Shipstation to make this easier.
No matter what method you choose, be sure to include plenty of images and product descriptions on your blog so that readers know what they’re buying.
You should also include customer reviews to build trust with potential buyers.
Final Thoughts
Starting a home decor blog can be a great way to share your passion for interior design with the world. But it takes more than just writing about pretty things—you need to put in the time and effort to promote your blog if you want it to be successful.
By using the strategies in this post, you can start reaching a wider audience and driving traffic to your blog. Just remember to be patient—building a successful blog takes time and hard work. But it’s definitely worth it!
