You’ve probably heard that digital marketing is the way to go if you want your business to stand out.
And it makes sense, right?
With so many people using Google and social media every day, the Internet has become a big part of our lives.
But with all the talk about how important digital marketing is for businesses these days, you might not know where to start.
That’s why we created this guide about digital marketing basics!
Digital marketing is a term that’s used to describe the process of reaching potential customers through interactive platforms. The term, “digital,” refers to the interaction being done digitally or online.
It can be almost anything from posting on social media, paying for an ad on Google or Bing, emailing someone who might be interested in your product, writing blog posts about your company’s services–anything that you can do with a keyboard and internet connection!
Digital marketing has become increasingly important because it allows brands to reach out to more people than ever before without incurring high costs.
This article will provide some digital marketing basics so you can better understand how this form of marketing works and what you need to do if you want to take your brand online.
Let’s get started.
Introduction: What is Digital Marketing, Why is it Important?
Digital marketing is the use of digital technology for marketing purposes.
The term “digital marketing” has become more widespread in recent years, and it may be defined as any form of marketing that uses either digital technologies or online social media to promote goods, services, brands, and organizations.
What it basically means is that it is the process of using various internet sources like various social media platforms, search engines etc. to market a product or service in order to generate the desired response (e.g., increased brand awareness) from consumers online.
Digital marketers are not only involved in modifying existing web content but also creating new content with information relevant to their target audience.
Why Use Digital Marketing?
Digital marketing is the most effective way to reach customers in this modern era. It encompasses the whole gamut of digital media, from social media to mobile marketing.
The importance of digital marketing cannot be overstated. It is so important that it has become necessary for businesses to take full advantage of this invaluable tool in order to thrive and expand their reach within the global market, as well as within local communities.
This type of communication can help businesses build a stronger customer base by creating personal connections with consumers on an international scale while also providing them with up-to-date information about products or services they might not have known existed.
No matter what type of business you have, you can use digital marketing to grow your business.
With the use of digital marketing tools and strategies, you can achieve specific goals like reaching global customers, increasing traffic on your website, increasing customer engagement etc.
It could be used as a tool to increase awareness about your product or service offerings in addition to building brand equity with customers.
You can also use digital marketing to reach a large number of people at once or target certain groups through the internet.
In addition, digital marketing also includes mobile marketing which will allow you to stay in touch with all of your clients and prospects even when they are away from their computers or laptops.
Also, digital marketing is convenient because it only takes a few minutes or hours each day while traditional methods would require hours or days on end.
What are the Core Components of Digital Marketing?
There are several core components of digital marketing. The important ones are content, search engine optimization, paid advertising, social media marketing, and email marketing. Let’s dig into each one of them to see what they do.
It is the backbone of all digital marketing campaigns. Content includes blogs, articles, videos etc. It is created to inform and persuade people to take a specific action. The content strategy of a company decides who it wants to reach out to and what channels it will use for that purpose.
Search Engine Optimization
It helps rank your website and videos on search engine results pages (SERPs) so that you can get organic traffic from people who are searching for your services or products on Google or Bing. SEO covers things like keywords research and on-page optimization like headlines and headers tags and more.
This is also known as paid search, search ads or SEM (search engine marketing). The primary goal of this channel is to drive sales for your business but it can be used to generate brand awareness and web traffic as well. Some of the most popular paid channels are Google Adwords, Facebook Ads, LinkedIn Ads etc.
Social Media Marketing
It covers platforms like Facebook, Twitter etc, where you can share your content and create interest among the people. This helps to increase brand presence and web traffic as well. You can also run contests or giveaways on these channels which is a great way to engage with prospects and turn them into customers.
It involves email campaigns where you can send promotional or informative messages to your prospects and customers. You can promote your business through newsletters, brochures etc by adding links to them.
Digital Marketing vs. Traditional Marketing Tactics
Marketing can be divided into two broad categories. Traditional marketing and digital marketing.
Traditional Marketing is a process where businesses use offline channels to promote their products or services. Mainly, traditional marketing includes advertising, public relations, the distribution of samples, direct mail etc.
Digital Marketing is an online form of marketing that allows businesses to create ads for social media accounts, post videos on sites like YouTube, and send emails to potential customers. Digital Marketing provides more flexibility in targeting audiences. It has become a primary way for companies to reach customers in recent years.
There are many differences between traditional marketing and digital marketing. The following are some of the important ones.
Digital marketing is more about interactive and personal communication with consumers.
On the other hand, traditional marketing usually involves one-way communication where companies advertise their products to consumers without engaging in public conversations or feedback loops.
While digital marketing can be cost-efficient and effective, traditional marketing tends to be expensive.
In digital marketing, you can track the results of your marketing campaigns, compare and adapt accordingly. This is called A/B testing.
For example, if one ad has a higher click-through rate than another ad, then you can promote more of the first one and less of the second.
In traditional marketing, it is difficult to track marketing campaigns.
Digital marketing campaigns can be used on the go (on your phone, iPad etc.) and can be easy to access.
Traditional marketing campaigns can’t be accessed on the go. You have to read newspapers or watch tv at a certain time on a certain day to access traditional marketing campaigns.
Digital marketing can reach a larger and global audience at once. In traditional marketing, it is difficult for companies to reach more distant markets. Eg. A UK company trying to target US consumers.
Traditional marketing is still used by many big brands since it’s really important for them to have their products or services seen by many people.
Digital marketing can be used for businesses that are targeting a younger audience because they are the ones who are more likely to catch up with digital marketing trends and millennials would rather read blog posts etc. on their phone than reading newspapers.
The Future of Digital Marketing
Digital marketing has rapidly changed and evolved over the past decade. It has become one of the most prolific marketing channels with social media being heavily integrated.
We’ve seen the emergence of many new channels, strategies, and technologies.
The future of digital marketing is going to be even more sophisticated. The fragmented landscape of traditional media will give way to a unified future where different forms of media are bundled together in an elegant way.
Digital marketing is not only about the channels that are used but also about understanding users’ needs and desires. It is all about their expectations from the companies and businesses they are interacting with.
Marketers are going to have access to an even greater number of data points that will let them target ads with the utmost precision.
That means anytime you come into contact with media or interact with a brand, marketers can identify it and serve the appropriate ad at the right time.
Mobile phones, for example, already track your geographic location through GPS. If you opt-in, marketers can then use that information to deliver highly targeted ads.
In the future, your phone might track other factors that could be useful to marketers like physical location, demographics, psychographics and social graphs.
Your personal preferences will also play an increasingly large role in how you’re marketed online. Personalized marketing based on the things you’ve bought or websites you’ve visited will become more prevalent.
The way people shop, consume content, and purchase products have completely changed over the past few years. This has impacted businesses across the world in different ways.
Overall the future looks very very bright for digital marketing.
Digital Marketing is only going to become bigger in the future, so now is a good time to get started!
How to Become a Digital Marketer
A career in Digital Marketing is a great way to get the skills needed to start your own business.
Digital marketers are responsible for creating compelling content that people are interested in reading online. They might use various social media platforms like Facebook, Twitter or Instagram to promote their company’s products or services.
Many digital marketers also use blogging and email marketing to promote their products and services.
Digital marketers need to be able to research and analyze the behaviour of their online audience in order to help them decide what content they should create that will appeal to the people they want to attract.
To become a successful digital marketer, you will need to be skilled in marketing principles, search engine optimization, conversion rate optimization, email marketing, display advertising and social media.
If you enjoy working with numbers, like collaborating with other people and you have a talent for creating things that inspire others, this could be the career for you.
Here are some tips on how to become a digital marketer:
- Analyze your skillset and define what you’re best at. Take time to identify your strengths and weaknesses before you plan to build an effective team.
- Learn about digital marketing campaigns. There are many types of online advertising campaigns that vary in terms of the scope of their impact, ranging from small local capabilities to global coverage. Each campaign has its own purpose, target audience, features and functions. Although they all share the same purpose of driving traffic to your website/campaign, they require different approaches.
- Research on digital marketing campaigns. Consider what you need for your business and how it will help you spread the message about your products or services effectively. Look at campaigns that are already performing well. You can also judge their success by looking at things like return on investment (ROI), conversions, and how well they’re meeting their targets.
- Be strategic in planning the campaign. After you’ve decided upon a digital marketing campaign that can benefit your business, it’s time to create a plan for the implementation of the campaign. You should keep it as simple as possible since too many elements will make it difficult for you to manage the campaign.
- Keep track of your social media presence. You can also use social media as part of your digital marketing campaign strategy by creating pages to attract customers and build a strong brand recognition for them. Consider using ads on these sites to expand your reach even further, but be sure that they are relevant to what you are selling.
- Think of ways to measure your campaign’s effectiveness. The most effective way to determine if your digital marketing campaign is working is by measuring its success or failure using specific results. You can also analyze data that they collect on the number of leads you’re getting, the number of conversions and visitor traffic for more flexibility in planning future strategies.
- Identify where your target audience spends their time online so you can figure out how to reach them. Use tools like Google Analytics, Alexa, Similar Web etc. to see where people are spending most of their time on the internet. Then, use this information to shape your approach.
Conclusion & Key Takeaways
With the prevalence of smartphones, tablets and computers in our lives, it can be hard to imagine a time when marketing was done any other way.
With the advent of these new technologies came an opportunity for marketers to take advantage of this medium’s versatility.
Digital marketing is not only important because it reaches more people than ever before but also because businesses are able to get instant feedback on their campaigns.
The world is changing, and so are the ways in which we market our products.
It’s time to adapt your marketing strategy to match with how people consume information now.
Digital marketing has proven itself as an effective way of reaching customers globally without any geographic boundaries.
If you have been looking for ways to break into digital marketing, check out some courses that will teach everything from how search engine optimization works all the way up to social media strategy!
There are even certificate programs if you want something hands-on.