In this session, we are going to show you how to choose a niche for your upcoming blog. This session will be more relevant to you if you are someone who wants to start a blog and earn money doing it.
If you just want to start a hobby blog or a personal blog and don’t care about the earning part, then niche selection may not be that important for your blog. Whatever may be the case, we do request you to go through this session and understand the core concepts involved in choosing a niche.
Let’s begin by understanding what a niche is. Please watch the videos embedded below, if you don’t want to go through the written content.
What Is a Niche?
A niche can be described as a small section of a big market or industry. For example, if ‘health’ is a market, ‘health tips for women’ can be considered a niche. Similarly, any market and industry can have niches.
Now, experts always suggest us to go after specific niches instead of large markets. And they are correct in suggesting that.
Health, wealth and relationship are considered the largest markets when it comes to blogging and internet marketing. So why not choose a general topic like health, instead of niching it down?
Watch this video to find out more.
Niche Selection Video Part-1
How To Choose a Niche Fast?
In this section, we will show you a quick step by step method for choosing a blogging niche. Let’s get started. [Watch the video below, if you don’t want to read the tutorial].
Niche Selection Video Part-2
Creating a List
The first thing you need to do when choosing a niche is to make a list. To begin the process, start by writing down 10 topics that interest you.
List down things that you would love to write about. This list may contain things you love to do, things in which you have a considerable amount of knowledge and expertise, or any other topic that where you have a lot of interest.
If you are running out of ideas or if you are not able to come up with a decent list of 10 top niches for your upcoming blog, use one of the many niche idea generators available on the net.
Some of them offer free services too.
KeySearch Tool
A tool called ‘Key search’, offers free niche brainstorm module. You can use this tool to generate hundreds of niche ideas. We have given the link below for your reference.
Visit that link and enter the ‘topic’ or the ‘niche idea’ in the search box and click on the search button. The key search tool will then quickly list a few of the keyword ideas it obtained from search engines like Google, Yahoo, Bing etc.
Amazon Method
You can also take the help of e-commerce websites like Amazon to find new niche ideas. All you need to do is head on to Amazon.com and click on the ‘All Departments’ tab near the search bar. It opens up a ‘drop-down’ menu.
Now choose the topic you are interested in and select that.
For example, if you select ‘Health and Household’ and click search, you will be able to see all the subcategories in that market. Each category you see on the left side can be a niche in itself.
For example, sports nutrition can be a niche, baby and child care can be a niche and so on. You can even go further and choose one of the categories and niche-it down.
For example, if we choose oral care and click on that, a whole group of subcategories in the ‘oral care’ market will open up.
Now, this is an excellent list of dental care niches, here. Similarly, you can find your niche in the topic or the market that interests you.
Now, once you have enough niche ideas, at least 10 in this case, move on to the next step.
Elimination Phase
In this step, you need to eliminate all those topics or niches from your list, where you don’t have enough knowledge or expertise.
Choose the niche topics in which you are able to solve problems and answer questions.
Choose something you are good at, not something you want to be good at.
Imagine you want to learn swimming and you are interested in the topic. But it doesn’t qualify as a great niche topic for your blog, because of your lack of expertise in the field.
Similarly, eliminate all those niche ideas from your list, in which you lack expertise or knowledge. Don’t get us wrong. You don’t need to hold a master’s degree or a PhD in the subject.
But you should at least know about the topic more than the common people. Now once you have eliminated all the niche topics where you don’t have enough knowledge or expertise, it is time to move on to the next step.
Passion And Interest
Now among the topics you chose, select the ones which you are passionate about. If you can’t find anything in the list, at least choose the ones which interest you.
If you are neither passionate nor interested in the niche, please drop it from your list of niches. If you don’t choose a topic you love, creating content for your blog in the future is going to get really hard. You may lose interest after a few days or weeks and quit blogging.
On the other hand, if you choose a niche which interests you, blogging is going to be a joyous journey. Imagine doing something you love, every day, for the rest of your life and earning money doing it.
Profitability Assessment
Now, the last step that needs to be accomplished, before you finalise the niche, is to determine the profitability of your chosen niche.
There are many ways to do it. One way of doing it is by using keyword research tools like Ahref. These tools show you the estimated CPC values or the cost per click for keywords, which is nothing but the money advertisers are ready to pay for every click for the ads containing that particular keyword. Higher the CPC, worthier the keyword.
However, many of the keyword tools available today are not free. You need to pay monthly or yearly subscription fees to get access to these keyword tools.
But not to worry. There are many other free methods available to assess the profitability of your niche.
One such free method of determining the profitability or the money-making potential of your niche is by searching for affiliate programs in the niche.
You can use the affiliate platforms like Amazon.com, Clickbank.com, Shareasale.com etc. to find affiliate products relevant to your niche. If there are a lot of products listed to be promoted in your niche, it indicates that your niche is really profitable.
If there are hardly any products found under your niche category, your chosen niche may not be a profitable one. Use these methods to find your niche for the upcoming blog.
Please remember that no niche is perfect.
So don’t be hard on yourself, if you can’t find the best or the perfect niche the very first time. Choose something that meets at least some of the criteria mentioned above and move on.
In the next session/video, we will show you how to choose the best possible domain name for your new blog. We will see you in the next video.
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